National broadcaster NHK reports an announcement from the Japanese government of a strategy to increase exports of 27 agricultural and food products, including beef and sake.
Their target is to strengthen exports and increase their value to JPY 5 trillion per year by 2030 by concentrating on 27 “priority products” such as buri (yellowtail).
The plan is to increase yearly export value of agricultural and food products in stages, aiming for JPY 2 trillion by 2025, and then JPY 5 trillion by 2030. The government’s strategy centres around focusing on a portfolio of products that have a good reputation abroad, such as Japanese beef, rice, apples, sake and buri.
They also announced targets for each product for export value and target countries or regions by 2025. For example, exports of beef were JPY 29.7 billion in FY 2019, and the target for 2025 is JPY 160 billion. Target countries include the Hong Kong, Taiwan and the US, with products and promotions tailored to those markets.
Exports of sake in FY 2019 were JPY 23.4 billion, and it has been set a target of JPY 60 billion targeting the US, China and Europe. Buri exports were JPY 22.9 billion, and set a target of JPY 54.2 billion centred on development of processed foods aimed at the US and China.
The importance of maintenance and development of facilities for producers working in agriculture, forestry and fisheries and for producing regions was also recognised.
The Japanese government said they would make a formal announcement on the new strategy soon.
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- Original article (Japanese, NHK, 27 November 2020)
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