Boutique sake PR and marketing company based in Hiroshima and Hawaii
- Date: April 2021
- Contact: Yoko Suganami, CEO
- Project: Subtitle translation
Yoko Suganami founded Rainbow Sake in 2013 with the aim of creating a beautiful, colourful bridge between her home of Japan and her second home of Hawaii through traditional Japanese fermented foods – including sake – and crafts.
Part of the launch of her new site in May 2021 was the creation of video interviews with brewers and brewery owners, to be subtitled for her English-speaking audience, plus editing for site content.
Site: Rainbow Sake
Setting up the Rainbow Sake site
Yoko Suganami founded Rainbow Sake in 2013 with the aim of creating a bridge that could carry the soul of the Japanese to the world through the experience of sake and Japanese culture. She chose the rainbow as a symbol of that bridge, something beautiful and full of color.
The company initially focused on B2B when it launched in the USA and Singapore, where Yoko focused on building direct relationships with Japan-friendly wholesalers, restaurants and retailers.
In April 2021 she created an online presence through the Rainbow Sake site, which focuses on sake, Japanese traditional crafts and fermented foods. It reflects genuine demand from local consumers, giving them a space to communicate and contributing to the spread and acceptance of Japanese culture.