Boutique sake PR and marketing company based in Hiroshima and Hawaii
- Date: April 2021
- Contact: Yoko Suganami, CEO
- Project: Video subtitle translation, English editing of existing content, writing of promotional/educational articles
Yoko Suganami founded Rainbow Sake in 2013 with the aim of creating a beautiful, colourful bridge between her homeland of Japan and second home of Hawaii through traditional Japanese fermented foods – including sake – and crafts.
Her new site launched in May 2021 included brand new and exclusive video interviews with brewers and brewery owners, subtitled for her English-speaking audience. She also comissioned editing of existing site content and a series of educational articles to entertain and inform readers.
Site: Rainbow Sake
Setting up the Rainbow Sake site
Yoko Suganami founded Rainbow Sake in 2013 to create a bridge that could carry the soul of Japan to the world through the experience of sake and Japanese culture. She chose the rainbow, beautiful and full of colour, as her symbol of that bridge.
The company initially focused on B2B when it launched in the USA and Singapore, where Yoko focused on building direct relationships with Japan-friendly wholesalers, restaurants and retailers.
In April 2021 she created an online presence in the form of the Rainbow Sake site, which focuses on sake, Japanese traditional crafts and fermented foods. It reflects genuine demand from local consumers, giving them a space to communicate, and contributes to the spread and acceptance of Japanese culture.