The prefecture hopes having a presence in the US will take advantage of the rising interest in sake there and boost its exports during this sake “boom”. They hope to show the high quality of Fukushima sake and open up new sales routes.
The prefecture intends to set up the shop during 2018 by subcontracting to a local sake company, and will try to attract drinks retailers, bars and restaurants and locals. They are also considering holding events with brewers from the prefecture. The shop will only be open for a limited time, but the prefecture will consider how long will be enough to increase awareness of their sake in the USA.
- Original article (Japanese, Asahi Newspaper, 3 June 2018)