The brewery has been freezing sake in the summer for over 20 years, with its Fukuwakamatsu ginjō namazake getting the treatment this year.
Brewery owner Hikō Matsui comments that people of all ages are loving it and spreading the word, and that the mizore-shu has become their flagship summer product. He also notes it’s perfect as a midsummer gift (because Japan does midsummer cards and gifts, and has ruthlessly efficient chilled courier services).
A half-case of six 300 ml bottles costs JPY 3,829 and a case of 12 is JPY 7,658 (excluding tax).
- Original article (Japanese, Gifu Shinbun, 23 June 2018)