Why keeping the sake secret is key

A company shipping sake from Niigata to post boxes across Japan are keeping something from those who sign up to receive a few samples every month – but they have their reasons. The Sake Post subscription service was featured in a series of articles on innovative...

State of sake in 2022

PR Times carries a press release from My Voice, a research company specialising in online surveys. They have surveyed the Japanese public about their sake consumption habits since 2008, and the most recent survey took place online between 1-5 February 2022. The press...