Speaking of everything getting more expensive, industry giant Hakutsuru announced price hikes of between 5% and 18% for its portfolio of sake and mirin on 30 May 2025, to come into effect in October. It said it could no longer absorb higher raw material and transport prices.
Gekkeikan has also announced price increases of between 5% and 20%, and Kizakura of average 10%, coming into effect at the same time later this year.
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白鶴酒造、日本酒など5〜18%値上げ 原料米高騰で10月から (Nikkei.com, 30 May 2025, Japanese)
白鶴酒造/日本酒・みりん等値上げ、物流費高騰も要因 (Lnews, 30 May 2025, Japanese)
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