What to do about US tariffs? One option open to larger breweries is to simply produce in the USA, so that their sake becomes a domestic product.
Nikkei business reports that big Niigata brewer Hakkaisan are considering exactly this, as it already increased prices in September 2024. Company president Jiro Nagumo notes that much of their sake exported to the US is served in Japanese restaurants, which will be facing price increases across the board because of the tariffs.
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「八海山」は米国生産も選択肢 関税とコメ高騰で打撃の日本酒 (Nikkei Business, 23 May 2025, Japanese)
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