Seven breweries in and around the town have been chosen to represent it for PR purposes with sake brewed from locally produced rice. The “brand” is called “AIZ’S-EYES”, which if you pronounce it the right way, sounds like saying the name of the town twice.
The project is one of many sponsored by the Aizu Activate Association, which supports businesses in the 17 towns and villages in the Aizu region.
The aim of the brand is to position itself as the “Bordeaux of sake“, at least in the sense that they’re aiming for a high level of name recognition for the region and its associated products. There are also plans to expand the project to include more breweries in the future.
A 720 ml bottle costs JPY 2,700 including tax. There are only 3,500 bottles available, sold at Aizu’s Lion d’Or and Tsurugajō shops, but there are also plans to sell online.
The breweries participating are:
- Aizu Musume